Blog for Business? Now Why Would You Do That?

How to Blog for Business

Every month, on average, 550K people globally and 49.5K people in the U.S. use Google to ask “how to blog for business”. Clearly there are a lot of people looking into this, but I suppose the more important question is why should you create and keep up a blog for business? After all, as a business owner you have a lot of things you have to do already and blogging takes time.

Blogging or blog marketing should be part of your overall marketing strategy. According to eMarketer, 39% of U.S. companies already use blogging as part of their marketing strategy. Does that mean you have to? No. But it does make you wonder why so many people are doing it and if it isn’t a good thing to consider. I’m sure most people think it will take too much time, but read on and see if you think it is worth the effort for your small business.

Why do 39% of companies already use a blog for business? Here are a few interesting facts taken from Hubspot and Jupiter Research:

  • 65% of daily internet readers, read blogs daily
  • 46% of internet users read more than one blog per day
  • Blogs help people narrow choices and influence buying decisions for products and services
  • Companies that blog have 55% more website visitors

There are many more statistics, but blogs drive traffic to your website and help customers to make product and services decisions. Also, if you host your blog on the same site as your main website and you blog once or twice a week, you will have a consistent flow of new quality content on your website which is something search engines love.

So what are the steps to get going on your blog for business?

  1. Decide on the goals and target audience for your blog. Goals could be to increase your Google ranking to drive more people to your website, increase brand awareness, to build customer community and loyalty, or to establish yourself as an expert (on the product you sell or service you provide). Your audience is who you want to read your blog. This is would typically be prospects and customers if you are creating a blog to help maximize your business.
  2. Create your own blog website or have someone create one for you. If you are a small or midsize business owner, you may want to have someone set up your blog for you so that you can focus on running your business. There are many options, but if possible you should look into hosting it on your website. Also a part of creating a blog is getting it found by search engines and people, so be sure to discuss this with whoever implements your blog.
  3. Decide how often you should blog and create an editorial calendar to keep you on track. Blog posts (entries) are typically 500-700 words and should not be shorter than 350 words or you may get penalized by Google. How often to blog is really up to you, but to keep your readers interested and coming back for more, try to add new content no less than twice a week.
  4. Start writing. Review your goals and make sure you are addressing them. Provide compelling and rich content. Draw your audience in with your titles and keep them interested with insights into your industry or business. A large part of blog marketing is about engaging your audience – you want them to comment on what you write and come back for more. Remember, a blog for business should be fun, so have some! And do not get discouraged when people don’t just show up. At first no one will be reading your blog but you. Invite your customers via your email list, keep up the good content, and use good search engine techniques and people will come. You might also want to consider putting your articles on an article directory like EzineArticles. That made a big difference in my article readership.

That should help with the how, but on the “what to write” you can always get ideas by looking at what is going on in your industry and/or business and discuss that. If you are a restaurant owner, perhaps you have a great new seasonal menu you’d like to share, a new recipe, or is there a new food trend that’s interesting? Or if you are in retail, what’s new? What’s the newest toy or product on the market? You can also use the blog directory on Google. Simply Google some keywords from your industry, such as “photography” or “beauty products” and on the left side of the Google page, click on blog. You can look at what others are saying to get ideas, but for goodness sake make sure to add new, fresh content or a new perspective.

Does blogging take effort? Yes it does, but with some effort and creativity, you will see that a blog for business can make a difference and help you reach your marketing goals.

The Role of Business Consulting Firms in Boosting Your Business’s Competitive Advantage

Putting up a small business today is just like gambling using only a slingshot to topple down Goliaths out in the market. Thousands of established companies in the industry of manufacturing, retail and wholesale can be a hindrance to the success of your business. You are lucky because today, there are people who are more than willing to lend a hand to you-business consulting firms. These firms can guide small business owners to achieve a winning move against the many rivals in the business world.

Market leaders in industries we see today once started as small businesses too. Through time, they realized the need to change for the better. Upon knowing this thing, they found ways to make this change possible and develop better product and service quality. This is where business consulting firms are expert on. They help you realize ways to enhance or change the practices in your business. These people know exactly what you should do to boost your competence as a small David entering the territory of the Goliaths.

Business consultants know the tools, workers, or facilities you need for your business. They can also assist you in improving many features of your company like the procedures in communication, accounting and production. This enables your business to have a quick process without compromising quality of the product or service.

Many people have so much confidence they can manage on their own. They think dedication and hard work are enough to make their venture successful. Today, it is not enough to rely only on your skills and values. You need outside help to see practices that are not effective. This also allows you to identify key areas where your business could improve.

Business consulting firms have the experience and expertise that will help you achieve the necessary changes. The transition process in applying these new techniques and applications can be time-consuming and complicated. These people know how to do this so there is really nothing to worry.

When choosing business consulting companies, it is wise to check out their present and previous clientele. This will allow you to have insights on the quality of service they provide. Verify the efficiency of their services. This will help you in choosing the most efficient company that would bring the change you need.

Other companies can give consultancy services online. You need to fill in some documents and forms, and provide them the details of the problems encountered by your business. Usually, it takes them at least two days to provide you with analysis and solution. They can also set up online accounts to hold meeting details with you. Through accessing you accounts, you can check and review details as often as you like. Services you get here is just like having an ever ready on-call consultant.

Many business consulting companies are out there waiting for you to get their services that are fast, efficient and specially designed for your company’s unique needs.

How Business Is Akin to a Game of Chess

Check mate!

What most people don’t know is that business can be lead the same way you play a chess game. Chess masters and business owners have a lot in common in that they have a drive to compete and consistently look for improvement. This article will tackle how elements from chess can be the same with elements in business.

In chess, a player is given time pressure to decide on moving a piece based on the situation on the battlefield, he has to make sure that with whatever he moves, he can take the succeeding backlash and still survive while being on top of the game. The time pressure effectively forces the player to value each passing second and waste no time.

This is also true in business, as owners and leaders are being pushed and pulled in numerous directions every workday, with each task demanding full attention. Successful leaders know very well the do’s and don’ts of this particular situation and only devote full attention if the matter is critical or if it affects the success of the business. Business owners and leaders draw a fine line between the differences of activity and accomplishments. They have high regard for their time and would not want to waste it on trivial prattles.

In chess, the player understands that each piece has a role to play within the game. Each piece has been designed to do specific tasks all the while assisting other pieces reach the goal.

In business, the owner or leader must fully realize that each person below him, be it a worker, manager or supervisor has a specific role to play within the organization. Each individual must also be positioned in a way that they can work hand in hand should problems need to be escalated and also help each other cover up the weakness and limitations of each group in order to maximize their strengths.

In chess, the main focus is to win and in business, the main focus is to succeed in the field; either way, both heavily focuses on the end results. Once the business leader realizes the definition of “winning” in his organization, his people can work with that definition in mind and “win”. Most business owners have little regard to what happens in the middle, the end justifies the means as they say.

In both chess and business, there are absolutely no excuses. In chess, there is no such thing as luck, as the moves are calculated and not guessed. The same can be said for business; the measure of success it can attain will be based solely upon the actions of the owner or leader. Although it may seem that there are a lot of factors that can make one say it’s an excuse, there are actually none. There are no such things as the perfect economy, miracles or even perfect weather conditions! Business leaders and owners need to OWN up to any consequences their actions brought. Basically, you reap what you sow.